Friday, 22 April 2016
Thursday, 21 April 2016
Wednesday, 20 April 2016
Final and draft magazine front cover
My final magazine front cover is on the left and my draft is on the right.
Tuesday, 19 April 2016
Monday, 18 April 2016
Evaluation Question 2 - How effective is the combination of your product and ancillary texts?
Film distribution is an incredibly important process when making a film. The film distributor is responsible for the marketing of a film, and their role is to set the release date and the method of which a film is to be made available for the public to view. That could be directly to the public either theatrically in the cinema or for home viewing on DVD’s etc. The primary distributor will often receive credit in the film's credits or other marketing material. Film promotion generally includes press releases, advertising campaigns, merchandising, franchising and interviews with the key people involved in the making of the film, like actors and directors. Advertising and promotional techniques are very important because the public needs to know when a new film is coming out, in order to go and see it. If they didn’t know about the film to begin with, they wouldn’t know to go and see it. Advertising is about creating awareness and once awareness is created the film can then build up excitement within the public. The different ways of marketing include advertising on the radio, TV, posters, bill-boards, social media, trailers, cinema ads, newspapers and magazines. However, it is important to remember that marketing differs, depending on the audience, based on demographics and size. Demographic information is used to classify an audience into age, gender, race and ethnicity, and then are broken into bands depending on job titles. I have inserted the demographic table below. Audience research is vitally important for distribution companies when it comes to developing their campaigns. This is because if it is a children’s film they will most likely release the film in the summer holidays, or half terms. That way they’re target audience will be more likely to watch it. Film distributors need to know they’re target audience well so when it comes to advertising they know where to put the advertisements. For example, if it is a TV advert they are advertising on, they will need to know when their target audience will be watching the TV, for example if they know they’re target audience will be of working class, they will advertise when they know they are home, possibly in the evening. When film distributors and advertising companies know they’re audience well, they can then advertise around their audience and fit it specifically to them.
These four posters show the clear difference between children and adult film advertising. The two posters for children’s films are ‘Madagascar (2005)’ and ‘Gnomeo & Juliet (2011)’, and the posters for adult films are ‘Saw 2 (2005)’ and ‘Drag Me To Hell (2009)’. The children’s posters consist of bold, bright colours and are animations featuring cartoon characters, instead of using real life actors. Children love animals, goofy characters and bright colours, which is why these types of films attract their attention. Whereas, the horror posters for adults consist of dark colours (mainly red and black), and either real actors or creepy looking characters. For example, ‘Saw 2’ features the saw man on the front cover, who is a creepy looking doll, covered in blood, and most adults find this a disturbing image, which makes it a popular film because the aim of a horror film is to scare the audience.
Above is an image from the ad campaign of ‘The Blair Witch Project (1999)’. This is an example of how advertising varies depending on the film and the audience. Blair Witch was the first horror film to use the internet, back in 1999. There was no standard promotional material for The Blair Witch Project at all. Everything they posted was steeped in police protection and it claimed that the creators of the film were still missing, and that the footage was still being considered as evidence. This led the public to believe it was real, which was a very clever way of selling the film. Horror fans lapped it up and the film became a sensation.
Above is an image from the ad campaign for the film ‘Jurassic World (2015)’. This is a more recent campaign that was really effective. The picture is of a stand featuring large plastic dinosaurs. It was a way to bring Jurassic World to life to create excitement and anticipation for the film. Jurassic World also came to life with a website designed as a virtual theme park, featuring brands like Hilton Hotels and Margaritaville. With Jurassic World’s strategy to blur fiction and reality, people were able to interact with the movie as if it were an actual destination to be visited. This created a unified identity for the film which carried through all the advertising, which also worked as a narrative because the plot became well-known to the public. Once the film was released the it gained many positive reviews and lots of feedback which also helped get the word out there. Due to the lengths the advertising company went through to sell the film, it made it really successful and the film really benefited from it.
Above is my marketing campaign. We classified our film as a 15 due to scenes younger viewers may find disturbing. Our plot is also not suitable for anyone younger than 15. My poster, trailer and magazine cover work well together because they all feature the main protagonist which makes it clear to the audience that she will be playing a large part in the movie. The use of having a woman on the front cover also links to Laura Mulvey’s theory of ‘The male gaze’ because this means that men are more likely to purchase the magazine and pay to watch the film. I have also inserted the actors name on the poster and magazine front cover to ensure her fans know she is playing in the movie, which will then draw them in for further promotion of the film. I made sure that the lighting was the same on the poster and the magazine front cover, so the style of the image was recognisable with the film. I have included the title off the film across all three media platforms which is vital. The colour design on the poster and magazine consists of black, white and red, with the additional yellow on the magazine to make it more eye-catching. The trailer, we also kept in dark, dull colours as much as we could to keep the colour scheme uniform. There are references to the same website on both the poster and the magazine, so that when a viewer looks up the website from either the poster or magazine, it will bring them to the same page. This is a strong connection. Getting a film advertised on the front cover of a film magazine is incredibly beneficial for the promotion of the film. This is because the magazine targets horror fans specifically, and horror fans regularly buy the magazine. This means that our film is meeting its specific target audience and by being on the front cover it gets noticed in shops by the general public too.
This YouTube video is annotated in 'Adobe Photoshop CC', then uploaded from a JPEG file into 'Microsoft Movie Maker'.
Source https://en.wikipedia.org/wiki/Film_distributor
These four posters show the clear difference between children and adult film advertising. The two posters for children’s films are ‘Madagascar (2005)’ and ‘Gnomeo & Juliet (2011)’, and the posters for adult films are ‘Saw 2 (2005)’ and ‘Drag Me To Hell (2009)’. The children’s posters consist of bold, bright colours and are animations featuring cartoon characters, instead of using real life actors. Children love animals, goofy characters and bright colours, which is why these types of films attract their attention. Whereas, the horror posters for adults consist of dark colours (mainly red and black), and either real actors or creepy looking characters. For example, ‘Saw 2’ features the saw man on the front cover, who is a creepy looking doll, covered in blood, and most adults find this a disturbing image, which makes it a popular film because the aim of a horror film is to scare the audience.
Above is an image from the ad campaign of ‘The Blair Witch Project (1999)’. This is an example of how advertising varies depending on the film and the audience. Blair Witch was the first horror film to use the internet, back in 1999. There was no standard promotional material for The Blair Witch Project at all. Everything they posted was steeped in police protection and it claimed that the creators of the film were still missing, and that the footage was still being considered as evidence. This led the public to believe it was real, which was a very clever way of selling the film. Horror fans lapped it up and the film became a sensation.
Above is an image from the ad campaign for the film ‘Jurassic World (2015)’. This is a more recent campaign that was really effective. The picture is of a stand featuring large plastic dinosaurs. It was a way to bring Jurassic World to life to create excitement and anticipation for the film. Jurassic World also came to life with a website designed as a virtual theme park, featuring brands like Hilton Hotels and Margaritaville. With Jurassic World’s strategy to blur fiction and reality, people were able to interact with the movie as if it were an actual destination to be visited. This created a unified identity for the film which carried through all the advertising, which also worked as a narrative because the plot became well-known to the public. Once the film was released the it gained many positive reviews and lots of feedback which also helped get the word out there. Due to the lengths the advertising company went through to sell the film, it made it really successful and the film really benefited from it.
Above is my marketing campaign. We classified our film as a 15 due to scenes younger viewers may find disturbing. Our plot is also not suitable for anyone younger than 15. My poster, trailer and magazine cover work well together because they all feature the main protagonist which makes it clear to the audience that she will be playing a large part in the movie. The use of having a woman on the front cover also links to Laura Mulvey’s theory of ‘The male gaze’ because this means that men are more likely to purchase the magazine and pay to watch the film. I have also inserted the actors name on the poster and magazine front cover to ensure her fans know she is playing in the movie, which will then draw them in for further promotion of the film. I made sure that the lighting was the same on the poster and the magazine front cover, so the style of the image was recognisable with the film. I have included the title off the film across all three media platforms which is vital. The colour design on the poster and magazine consists of black, white and red, with the additional yellow on the magazine to make it more eye-catching. The trailer, we also kept in dark, dull colours as much as we could to keep the colour scheme uniform. There are references to the same website on both the poster and the magazine, so that when a viewer looks up the website from either the poster or magazine, it will bring them to the same page. This is a strong connection. Getting a film advertised on the front cover of a film magazine is incredibly beneficial for the promotion of the film. This is because the magazine targets horror fans specifically, and horror fans regularly buy the magazine. This means that our film is meeting its specific target audience and by being on the front cover it gets noticed in shops by the general public too.
This YouTube video is annotated in 'Adobe Photoshop CC', then uploaded from a JPEG file into 'Microsoft Movie Maker'.
Source https://en.wikipedia.org/wiki/Film_distributor
Sunday, 17 April 2016
Subscribe to:
Comments (Atom)